The shipping cost you see is simply an honest reflection of what the true cost is. Many companies offer discounted, or sometimes even free shipping, but then build this cost back into the selling price of their product. We've chosen to be transparent on both the product and the shipping cost. As sellers, we all have to pay the full cost of shipping, there is simply no way around it, unfortunately. Rest assured we work hard to keep our shipping and handling as efficient and cost effective as possible.